Email Marketing Misconceptions and Best Practices – Geoff Bell

Geoff Bell

By Geoff Bell
Hall Internet Marketing

Email marketing is one of my favorite digital channels to talk about as it is an extremely effective means of communicating with customers. It is also consistently ranked the channel with the highest return on investment. That said, with the abundance of free email templates and new drag and drop email designers, many businesses delegate email marketing efforts to traditional marketing departments who are uninitiated to the intricacies of the platform.

The accessibility of email is by no means a bad thing, but it has also led to some confusion. In this post, I’ll attempt to dispel a few common misconceptions and discuss best practices for your email marketing strategy. Read more …